... Sample Engagements

"Barbara was able to quickly get the right positioning of Irody within the healthcare software market and assist us in engaging potential customers. In addition, her writing capabilities were invaluable in preparing detailed company materials."

Dr. Eyal Bartfeld, President and CEO, Irody

"Barbara was a great asset to the marketing team. She was able to think strategically, look at the big picture and also take charge of a tactical implementation. She was very thorough and thought through all aspects of a project – from a PR campaign to a new product launch to a new sales tool."

TerryAnn Fitzgerald, Sr. Director of Marketing, Network World Inc.

"Barbara has a clear sense and solid experience of early stage business planning. Outside critique and evaluation of business plans can help calibrate young companies as they move forward in the right direction."

Robert Dennison, COO, WinWin Technologies, Inc.

"When Keithley reorganized its data acquisition business, we realized that the Partners Program needed to be revised to align with our newer strategies. Our Partners spoke so highly of Barbara, that it was only natural to bring her in as a consultant to define an updated strategy and program."

Gabe Rosica, Senior Vice President, Keithley Instruments

"Barbara was able to quickly grasp the current status of the e-commerce market and assess our position in it. In addition, her ability to understand and assemble the right resources was invaluable in us moving ahead in the right direction and at the necessary pace."

Anker Berg-Sonne, CTO and Founder, ubik.net

"During a time of growth, we needed someone who could jump in and get things done. Barbara was able to help define the strategy for a new initiative and generate some excitement in the press about new products."

Ellen Gutter, VP of Sales and Marketing, Hurwitz Group