QuiVivity: Pragmatic Marketing for Growth Oriented Technology Companies QuiVivity: Pragmatic Marketing for Growth Oriented Technology Companies QuiVivity: Pragmatic Marketing for Growth Oriented Technology Companies
 


Delivery of global product launches and marketing plans

... In the News

Articles

"Sales is not a Four Letter Word”, WPI Venture Forum Vantage Newsletter, November 2006
"Who should be on your board of directors or in your advisory group?", Mass High Tech, September 2, 2002, Barbara Finer and Oscar Jazdowski
"Incubators: There and Back Why Good Ideas Don't Always Translate into Profits", Journal Of Business Strategy (Thomson Financial), May 2002, By Barbara Finer and Phil Holberton
"If it is important to your success, just do it", Women's Business Journal, May 2002
"Marketing Tips for Starting Your Consulting Business" WEST article, October 2002
"Courting Investors? The best management team wins", Mass High Tech, December 2001
"Wireless alphabet soup", American Management Association, Mworld, June 2001
"Abundance of factors spurs the 'wireless Internet' frenzy", Boston Business Journal, May 2001
"Effective e-mail marketing can deliver a better payback", Boston Business Journal, March 2001
"Planning the First Move: Write the Perfect Pitch", Mass High Tech, September 1999
"Marketing 101: Handy tips for technology start-ups", Boston Business Journal Quarterly, August 1999
"Shifting Gears - Accelerating Your Sales", MIT Enterprise Forum Reporter, June 1998
"The World Wide Web - Do you Need It for Your Business?", WPI Venture Forum Newsletter, June 1997
"Creating a Winning High-technology Business Plan", WPI Venture Forum, May 1997
Real vs. Virtual Instruments, EDN, January 1995
Workable Multi-user/ Multi-Need Imaging Sites, Advanced Imaging May 1992

Speaking Engagements and Panels

WPI Teen Business Camp
WPI Center Collaborative for Entrepreneurship and Innovation, April 2007, Luncheon Brown Bags Information Power and the Entrepreneur  and Surfing the Sales Channel 
NCIIA, Invention to Venture, Speaker, November 2006
ISA Marketing & Sales Summit 2006, Product Management Workshop and onsite blog
Harvard Extension Business School Club, Panelist, Starting a Business, 2005
Worcester Polytechnic Institute Venture Forum, Panelist, Elevator Pitches, 2005
Business Plan Evaluator, Northeastern University Capstone, June 2003
Moderator, JTBN July 2002, Starting a Successful Technology Business
Moderator, MIT Enterprise Forum Spring Workshop, “Ask the Experts” Marketing Panel, May 2002
Panelist, WPI Venture Forum, December 2001 and February 2003
Panelist, The Commonwealth Institute, March 2001
Moderator, Technology Capital Network, Entrepreneur's Financing Roundtable, "Selling the Sizzle", September 1999
Women in Technology International (WITI) NNE, Moderator, “The Web: Whose budget is it anyway?”, 1999
Technology Capital Network, Entrepreneur’s Financing Roundtable, Moderator, “Human Factors”, 1998
Technology Capital Network at MIT, Business Plan Writing Course; “Writing the Marketing and Sales Sections of a Business Plan”, 1998

Data Acquisition Conference 1995, B.Finer, A.Laraia,  “Visual Basic for Data Acquisition”

“TCP/IP: Over 70 Different Implementations”, LocalNet, 1986

Publicity & Quotes





QuiVivity Marketing Partners
Connecting the Dots since 1999
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