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Helping Companies Differentiate Their Products and Penetrate Their Markets
If you are a technology company looking to assess new markets or penetrate existing markets more effectively, QuiVivity Marketing Partners can help.
Our focus is on helping the executive team determine the best target segments in order to position your company with value propositions and messaging that resonate.
Working on a project-by-project basis, we help you manage your resources and budget, delivering results.
Examples of our work include:
- conducting market assessments, market validation and product-fit to market for use in business plans and the product planning process
- leading research efforts that include surveys, customer satisfaction studies, user group and focus group facilitation
- developing appealing content and brand positioning that resonates with the intended stakeholders across online and traditional media in formats for use on websites, in sales collateral, briefing presentations, social media, and other promotional copy
- analyzing the competitive landscape, developing use cases and tools that helped sales to win business
- developing market requirements (MRDs and agile requirements) and leading the core team through an efficient assessment and definition process
