QuiVivity addresses the strategic marketing needs of technology companies.

Bio of Founder...

Barbara Finer, QuiVivity's Founder, has 20 years experience in technology marketing. Her focus is early stage companies as well as companies experiencing significant growth or change. There, Barbara provides assistance in evaluating and authoring business plans, leading the development and execution of marketing plans, and in developing effective product teams.

In addition to founding QuiVivity (formerly HTMP) in 1997, Ms. Finer held several senior marketing roles at companies that include MathSoft, NetGenesis, WebPresence and the U.S. operations of Synoptics. She helped found companies that include Radial Technologies and CxO Management Group.

Ms. Finer has been active on several not-for-profit and for-profit Boards including the MIT Enterprise Forum of Cambridge (www.mitforumcambridge.org), Choices Wellness Center, StudentBusinesses.com and SpiderSplat SEO (www.SpiderSplat.com). She is Past President of Toastmaster's Club of Marlborough (Articulators) where she earned her Competent Toastmaster (CTM) and Competent Leader (CL) certificates.

Barbara is a frequent panelist and speaker and can be found teaching Marketing at local colleges and universities in the Boston area.

Ms. Finer has a technical background and degree (BS, Northeastern University) and an advanced degree in management of innovation and technology (MSA, Boston University).

Barbara and QuiVivity are members of several technology-advancing business and entrepreneurship associations including WECAI, SBANE, MIT Enterprise Forum of Cambridge, WPI Venture Forum and PDMA.

Partners...

QuiVivity's Partners help us deliver the right expertise for your marketing and business development needs. If your needs require resources in areas such as Executive Coaching, Sales Team Development or Web site development, QuiVivity Partners can fill the gap.