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Barbara Finer, QuiVivity's Founder, has successfully launched dozens of products to market, energizing and aligning teams.
With an extensive background helping business-to-business companies, Barbara grows revenue and market share by leading the Strategic Planning, Product Marketing, and Go-to-Market efforts, coaching team leaders and executives to connect the dots and accelerate success. With real-world experience as an entrepreneur, Barbara evaluates and authors business plans based on detailed market analysis and assessment that includes customer validation.
In addition to founding QuiVivity (formerly HTMP) in 1997, Barbara held senior marketing positions at 3Com, MathSoft, NetGenesis, WebPresence and Synoptics. She helped found four companies including Radial Technologies and CxO Management Group.
Ms. Finer has been active on several not-for-profit and for-profit Boards including the MIT Enterprise Forum of Cambridge, WPI Venture Forum, StudentBusinesses.com (bought by Kauffman Foundation) and SpiderSplat SEO.
Barbara has a technical background and degree (BS, Northeastern University) and an advanced degree in management of innovation and technology (MSA, Boston University).
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